World Economic Forum 2025: A perspective on the future of production and travel

As someone involved in the world of travel and production logistics at Coraaj Travel, I recently had the opportunity to attend events around the World Economic Forum Annual Meeting 2025 in Davos. While the event wasn't specifically focused on the entertainment industry, the key themes and discussions provided valuable insights into the forces shaping the future of production. Here's my take on how these trends will impact the travel and production industry.

AI: The game changer

Artificial intelligence was undoubtedly the dominant theme at Davos. From automating tasks like video editing and scriptwriting to personalising content recommendations and creating immersive experiences, AI is poised to transform how we produce and consume media. This presents both challenges and opportunities for the industry.

On the one hand, AI has the potential to significantly streamline production workflows, reduce costs, and unlock new creative possibilities. Imagine AI-powered tools that can analyse footage, select the best shots, and even compose background music, freeing up human creators to focus on higher-level tasks. This could lead to faster turnaround times and more efficient use of resources.

On the other hand, the rise of AI also raises concerns about job displacement and the need for workforce reskilling. As AI-powered tools become more sophisticated, it's crucial for industry professionals to adapt and acquire new skills to remain relevant. At Coraaj Travel, we're already exploring how AI can enhance our services, from optimising travel itineraries for production crews and teams to predicting potential disruptions and offering proactive solutions.

The Evolving Media Landscape

Davos 2025 highlighted the ongoing transformation of the media landscape, driven by the rise of streaming platforms, the growing creator economy, and evolving consumer expectations.

The streaming wars are intensifying, with platforms exploring new strategies to attract and retain subscribers. This includes offering ad-supported tiers, consolidating through mergers and acquisitions, and focusing on niche content to cater to specific audiences. For Coraaj Travel, this means adapting our services to support the diverse needs of production companies working across various platforms and formats.

The creator economy is also disrupting the traditional media landscape. Independent creators are challenging the dominance of established media companies, leading to a more decentralised and diverse content ecosystem. This presents opportunities for us to partner with individual creators and provide tailored travel and logistics solutions for production projects.

Sustainability Takes Center Stage

Sustainability was another key theme at Davos, with a strong emphasis on adopting eco-friendly practices across all industries, including media production. This is driving the adoption of virtual production techniques, energy-efficient equipment, and sustainable production workflows.

For us at Coraaj Travel, this means prioritising sustainable travel options for our clients, such as carbon offsetting, promoting eco-friendly accommodations, and optimising travel routes to minimise environmental impact. We're also exploring how we can support the use of virtual production technologies, which can reduce the need for physical sets and travel, further minimising the industry's carbon footprint.

Cybersecurity and Misinformation: Growing Concerns

The forum also highlighted the growing risks associated with cybersecurity threats and the spread of misinformation, particularly in the context of AI-generated content. This requires robust governance frameworks and responsible AI practices to maintain trust and ensure digital safety.

At Coraaj Travel, we're committed to protecting our clients' data and ensuring the security of their information. We're also staying informed about the latest developments in AI and cybersecurity to mitigate potential risks and provide our clients with the most secure and reliable travel and logistics solutions.

Looking Ahead

The insights from Davos 2025 paint a dynamic picture of the future for the sports, TV, and film production industries. AI, the evolving media landscape, sustainability, and cybersecurity are all critical factors that will shape the industry in the years to come.

At Coraaj Travel, we're embracing these changes and adapting our services to meet the evolving needs of our clients. We believe that by staying ahead of the curve and prioritising innovation, collaboration, and responsible practices, we can continue to provide the highest quality travel and logistics solutions for the entertainment industry.