Mexico Positions Tourism Strategy Around FIFA World Cup 2026

Plus: Premier League’s digital ticketing mandate accelerates mobile-only access planning

Author

Rafe Houston
September 11, 2025 • Estimated Reading Time: 4 minutes

Here's what's happening this week in the world of sports production and luxury sports travel:
- Premier League mandate accelerates digital ticketing deployment.
- USADA–ITA sync testing ops ahead of LA28.
- Panthers unveil field-side premium: new sponsor-led lounge.
- Moët Hennessy Scales Off-Track F1 Hospitality In Milan

In elite sport, travel isn’t just about getting from A to B—it directly affects performance, recovery, and privacy. Coraaj combines AI tools with human expertise to design itineraries that adapt to athletes’ needs, from mid-flight changes to recovery-focused schedules.

With options like private charters, onboard physiotherapy, and discreet accommodation, the service aims to make travel seamless while supporting wellbeing. Each journey builds on the last, with evolving profiles that remember preferences and priorities.

For athletes and teams, it’s a model of travel designed to keep performance at the centre.

📌WEEKLY MUST-KNOWS

Mexico is deploying a coordinated tourism plan ahead of the 2026 FIFA World Cup, weaving cultural programming, upgraded infrastructure, and destination marketing into a unified growth strategy. With 13 fixtures across Mexico City, Guadalajara, and Monterrey, the initiative targets 5.5 million international arrivals—transforming short-term football visits into sustained engagement with the nation’s cultural and geographic assets. For travel operators, hospitality groups, and event logistics firms, this signals both heightened demand and a shift toward diversified visitor flows, with emphasis on legacy gains beyond match days.


Maven injected £1.85 million into Tixserve, a white‑label digital ticketing and attendee management platform used by leading rugby bodies and clubs. With the Premier League mandating digital ticketing by the 2026/27 season, the investment underscores a structural shift toward mobile‑only access, fraud control, and first‑party data capture. Clubs, venues, and hospitality partners will need tighter integrations between CRM, accreditation, and VIP fulfillment.

USADA and the International Testing Agency expanded their agreement to coordinate testing, training, and information sharing, including DCO access to the ITA’s IDCO Training Program. The move aligns standards and tightens operational workflows heading into LA28. Athlete scheduling, accreditation timing, and transport planning will need to account for more rigorous anti‑doping operations at U.S. events.

⚡QUICK READS

Tepper Sports And Registix Unveil Premium Registix Reserve: Carolina Panthers/Charlotte FC rebrand The Vault with field‑side seating, private lounge, and dedicated entry—expanding high‑end inventory for corporate hospitality at Bank of America Stadium.(More)

Moët Hennessy Scales Off-Track F1 Hospitality In Milan: A chef‑led, brand‑integrated Monza dinner spotlights off‑track premium experiences that rights holders and travel partners can white‑label for VIP clients.(More)

Asia Cup In Dubai Fuels Regional Sports Tourism Demand: High‑energy India–UAE clash underscores Dubai’s draw for fan travel and premium hospitality—expect lodging and staffing spikes around marquee cricket fixtures.(More)

The Production Passport is a ClickZ Media publication in the Travel division