Production Passport Newsletter | 🏟️ Como 1907 Turns Football Into a Luxury Travel Brand

Today’s Top Pick 🔎

Behind the Second Door

At every airport, hotel, or arena there are always two doors. The first is the obvious one. It leads where everyone else goes. Through queues, delays, rescheduled meetings, and missed sleep. It gets the job done, more or less.

But then there’s the second door.

It doesn’t have a sign, it’s not marked VIP. It opens when a flight delay is rerouted without drama. When the game schedule changes and the plan already flexes around it.

Plenty of providers move people from point A to B. But the ones who operate behind that second door? They build the seamless journey before the traveller even notices a change.

This kind of silent, anticipatory service is becoming the gold standard. Just this month, British Airways announced an expansion of its short-haul network, alongside a renewed focus on premium, personalized service designed for high-frequency corporate travellers. It’s a signal that the industry is waking up to the real value: travel that works around the traveller not the other way around.

That’s where Coraaj works. Behind the scenes, ahead of the moment. For those whose time is too valuable for turbulence. 

The second door is always there. You just have to know who’s holding it open.

Sector Spotlight 🌟

SPORTS TOURISM DEVELOPMENT

Como 1907 Debuts Luxury Football Travel Experience on Italy's Lake Como

Como 1907 is expanding its identity through SENT Tourism, transforming from a Serie A club to a luxury football tourism brand on Italy's Lake Como. This strategic move integrates the club’s picturesque lakeside location with Italian culture, offering immersive experiences that blend matchday excitement with elegant tourism. Among the features are curated packages for corporate clients and football enthusiasts, highlighting VIP stadium access, gourmet hospitality, and cultural events, thus positioning Como as a premier destination in football tourism.

With a new stadium envisioned by architecture firm Populous, Como 1907 aims to blend modern design with Lake Como's scenic charm while enhancing facilities for fans. This redevelopment underscores the club’s ambition to strengthen its global tourism appeal. Leveraging blockchain ticketing and combining elements of travel, hospitality, and sports, Como 1907 not only extends its brand reach but also opens diverse revenue streams, firmly establishing itself as a contemporary and diverse club amid the competitive football landscape.

SPORTS HOSPITALITY MARKET

Global Sports Hospitality Market To Reach 74.32 Billion by 2036, Fuelled by VIP Events

The global sports hospitality market is projected to reach $74.32 billion by 2036, propelled by luxurious VIP experiences, mega events like the FIFA World Cup and Formula 1, and a rising global demand. As consumers seek premium and exclusive interactions, corporate clients leverage these sports events to enhance brand recognition. North America maintains a leading position, while Asia-Pacific emerges as a key growth area due to infrastructure investments and increasing disposable incomes. The sector's growth is further encouraged by strategic partnerships and digital innovations such as virtual reality and mobile engagement tools, which enhance consumer experiences.

Despite its lucrative potential, the industry grapples with challenges such as high costs and regulatory complexities. Events' postponements can disrupt revenue streams, necessitating adaptive strategies. The industry's future looks promising, with emerging markets in APAC, Latin America, and the Middle East drawing attention through substantial investment in hospitality infrastructure. Companies that can navigate these challenges through bespoke packages and cutting-edge technology are poised to dominate this dynamic sector.

LIVE SPORTS PRODUCTION

MultiDyne Enhances SkyCam’s Live Sports Productions with Advanced Fibre Solutions

MultiDyne strengthens its position as a key provider for live sports productions through its extensive fibre-optic transport solutions, aiding SkyCam in executing high-profile events like the Super Bowl and NBA Playoffs. Utilising products such as VersaBrix, FiberSaver, and HoneyBadger, SkyCam efficiently manages vast sports production infrastructures. This collaboration exemplifies an integrated approach where SkyCam's cameras and MultiDyne's technology coalesce, optimising fibre transport for expansive venues.

TOURISM TRENDS

Lifestyle Sports Transforming Travel as Cultural and Economic Drivers

Lifestyle sports are pioneering a new travel landscape, attracting high-value travellers with running, pickleball, tennis, and golf at the forefront. Modern tourists are packing not just leisure wear, but also athletic gear, as destinations and hotels adapt to this trend. Sporting activities now bridge expressions of identity and travel motivations, encouraging destinations to incorporate athletic infrastructure like races, trails, and courts into their tourism plans. Major brands such as Nike and Lululemon are cultivating communities around sport, transforming it from solitary exercise to a social experience.

Running, in particular, has evolved into a key driver of travel trends. Its burgeoning community aspect is prompting destinations to become hotspots for organised events, with the "Big Six" marathons captivating global audiences. As interest in both large and boutique scenic races grows, travel offerings like Contiki's Run Club European tour and Runcation Travel’s trail-running adventures in picturesque locales are gaining traction. This shift underpins a new era where athletic pursuits significantly shape both travel destinations and agendas.

SUSTAINABLE TOURISM INITIATIVES

UN Tourism and E1 Series Launch Sustainable Sports Tourism Initiative in Monaco

UN Tourism's collaboration with the E1 Series signifies a visionary step towards intertwining sustainability with sports tourism, emphasising clean mobility and eco-friendly sporting events. This initiative, marked by a Memorandum of Understanding signed in Monaco, aims to integrate environmental advancements with the global sports tourism sector. The initiative showcases electric raceboats in cities like Jeddah and Miami, highlighting the sporting world's potential to inspire sustainable growth and align with several United Nations Sustainable Development Goals.

Central to this initiative is promoting zero-emission technologies and tapping into sports tourism's economic and cultural potential, valued at around $685 billion in 2024. The partnership is committed to raising awareness about marine conservation and sustainable travel, leveraging the excitement of electric races to spotlight eco-conscious urban and coastal development. This venture is set to empower local communities, foster sustainable infrastructure, and redefine expectations for future tourism, championing clean technologies as a platform for long-term change and inspiring eco-friendly travel models worldwide.