Production Passport Newsletter | 🌍 From Stadiums to Cities: Sports Tourism’s $1T Surge

Today’s Top Pick 🔎

From Stadiums to Cities: The Boom of Global Sports Tourism

Sports tourism is rapidly reshaping global travel, evolving from simply watching games to fully immersive cultural experiences. Now accounting for nearly 10% of the global tourism market and generating $800 billion in 2023, this sector is being propelled by mega-events like the FIFA World Cup and the Olympics. But the momentum isn’t limited to headline events—local fixtures like the Boston Marathon and U.S. college football weekends continue to drive regional economies and year-round tourism.

Today’s fans are looking for more than just a seat—they seek connection, nostalgia, and seamless experiences. From heritage stadium tours to active participation in marathons and amateur competitions, sports travel is becoming increasingly personalized. With technology enhancing every step—from mobile ticketing to real-time event updates—expectations are higher than ever.

At Coraaj, we recognize that sports tourism is about more than travel—it’s about creating memories. As a trusted partner for fans, teams, and organizations, we specialize in curating tailored, tech-enabled journeys that elevate every sporting moment.

👉 Whether you're chasing the next big match or designing a large-scale fan experience, travel with purpose, travel with Coraaj.

Sector Spotlight 🌟

STRATEGIC PARTNERSHIPS

Emirates and Real Madrid Collaborate to Promote Excellence in Football and Luxury Travel

Emirates offers an engaging campaign in partnership with Real Madrid, underscoring their shared values of passion and excellence in sports and luxury travel. The campaign showcases Real Madrid’s players alongside Emirates’ crew, capturing the synergy between high-calibre football and refined air travel. This strategic partnership, active since 2011, has solidified Emirates’ standing as Real Madrid’s longest-running jersey sponsor in La Liga, with commitment extending until 2026.

The campaign aims to extend the message globally through social media, celebrating the journey of continuous excellence, not just as a goal but as an ethos. By highlighting parallels between top-tier football and premium travel experiences, Emirates and Real Madrid inspire fans worldwide to aim for greatness in all aspects. Emirates’ expansive network and Real Madrid’s illustrious football history exemplify their unmatched pursuit of elevating standards in both travel and sport.

LUXURY TRAVEL OPTIONS

Luxury Air Travel to Super Bowl Where Private Jets Reign Supreme

Flying via private jets to Super Bowl 2025 presents a refined travel experience, unmatched in luxury and convenience. Designed for high-profile attendees, private jets bypass the inconveniences of commercial flights – such as security queues and delays – offering a bespoke schedule and access to less congested airports. The journey promises indulgence with spacious cabins, gourmet meals, and personalised entertainment, enhancing the overall live event atmosphere.

The financial aspect, often a concern, balances well with the unparalleled benefits provided for groups and corporate travellers. Carefully selecting a reputable charter company ensures a seamless experience from the get-go. By booking a private jet early, attendees can customise their travel experience – opting for themed flights or luxury ground transfers – and guarantee an unforgettable Super Bowl experience, from departure to the post-game festivities.

SPORTS REVENUE GROWTH

Fifa Aims For US$1 Billion Revenue From 2027 Women's World Cup

FIFA's ambition for the 2027 Women's World Cup is palpable, targeting a significant US$1 billion in revenue. Gianni Infantino, the president of FIFA, stresses the growing importance of women's football, noting its exponential growth. The 2023 edition in Australia and New Zealand already demonstrated this trend, generating over US$570 million. Infantino highlights the strategic reinvestment into the women's game, underscoring a confident and optimistic future for the sport.

The upcoming tournament's host, Brazil, marks a new geographical milestone, as South America stages the event for the first time. This development fits into FIFA's wider strategy to amplify football's global revenue potential, particularly beyond Europe. Parallelly, UEFA's preparation for the Women's Euro 2025 in Switzerland includes ambitious goals, such as selling 673,000 tickets and reaching 500 million live viewers. Such initiatives underscore a bright, expansive horizon for women's soccer, both in terms of economic impact and global reach.

ADVENTURE TOURISM

Luxury Water Sports and Untouched Islands Enhance Adventure Tourism in Saudi Arabia

Saudi Arabia is primed to captivate travellers this summer with a diverse array of attractions across its key cities and regions. The Esports World Cup 2025 in Riyadh promises an exhilarating experience, offering more than competitive gaming through immersive zones and family-oriented activities. Meanwhile, Jeddah hosts its vibrant season of coastal festivals, where cultural richness intersects with seaside enjoyment. Elsewhere, the highlands of Aseer provide a cool refuge, complemented by cultural exhibitions and thrilling outdoor adventures. Along the Red Sea coast, visitors can explore luxurious yet adventurous offerings, highlighted by pristine islands and unique water sports experiences. Additionally, Taif offers a feast for the senses with its aromatic rose products and historical attractions.

Saudi Arabia's evolving tourism landscape, enriched by modern infrastructure and traditional hospitality, offers unparalleled opportunities for exploration and relaxation, making it an essential travel destination in 2025. The country's strategic blend of cultural heritage and entertainment ensures a memorable experience for all visitors.