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Production Passport Newsletter | New AoIP technology enhances sports production
PLUS: Transforming the global sports landscape with bold moves
Noah Gershon
March 12, 2025 • Estimated Reading Time: 6 minutes
Welcome to Production Passport! Each week, we bring you tailored insights, expert tips, and industry updates to streamline your travel and logistics within sports production. Let’s make your next event stress-free and unforgettable!
Coming Up:
Contentive’s Head of Sport’s Noah Gershon will be live at SportsPro New York (March 20–21), covering top insights on AI, fan engagement, and media rights. We’ll share exclusive takeaways from industry leaders and explore how Coraaj Travel helps elite teams stay prepared. 🚀 Plus, don’t miss insights on Saudi Arabia's £22B sports push, EVS and Studio Berlin's production upgrades, and record-breaking women's basketball viewership on ESPN.
Editor’s Pick 🔎
Game On: Live from SportsPro New York – The Future of Sports Business
Next week, Contentive will be on the ground at SportsPro New York (March 20–21), covering the latest insights, strategies, and innovations shaping the future of sports business. This flagship event brings together the biggest names in sports management, media, broadcasting, sponsorship, and tech—making it the perfect place to explore where the industry is headed next.
👉 Want to shape the conversation on sports business and media? Join Contentive's Noah Gershon for an exclusive interview in New York — sign up here!
The Travel Edge Behind Elite Performance
Success in sport isn’t just about preparation—it’s about how you arrive. That’s why leading teams rely on specialists like Coraaj Travel to manage complex schedules and optimise recovery. Whether it’s tailored itineraries or real-time updates, Coraaj ensures athletes and executives arrive focused and ready to perform when it matters most.
Stay tuned as we report live from SportsPro New York, bringing you the biggest takeaways from the industry’s top players and decision-makers.
Spotlight 🌟
India’s triumph in the ICC Champions Trophy under Rohit Sharma's leadership has reaffirmed the nation's formidable depth in white-ball cricket. Michael Vaughan, former England captain, was impressed by the breadth of talent available, suggesting that even a B-team could have performed admirably in the tournament.
The discussion highlights India's strategic advantage in nurturing both young talents like Yashasvi Jaiswal and seasoned players such as Jasprit Bumrah. This depth in skill demonstrates India's strength and potential to maintain its dominance in future global competitions, building on their victory and consistency.
This measured success stands as a testament to their robust strategy and team composition, with an optimistic outlook towards continued excellence in upcoming tournaments.
Best Practices 🏆
GLOBAL SPORTS STRATEGY
Saudi Arabia is ambitiously reshaping its sports industry by investing £22 billion by 2030, a strategy led by the Public Investment Fund and illustrated through ventures like LIV Golf and a new Esports World Cup. Targeting global sports, these initiatives signify a long-term commitment to economic diversification.
Industry News 🗞️
SPORTS PRODUCTION INNOVATION
NAB 2025 sees EVS reveal transformative live production advancements, crucial for sports logistics management. Innovations like the Neuron IP gateway and AI-enhanced replay systems streamline sports broadcasts, while MediaCeption's content management tools bolster operational efficiency. PowerVision's analytics elevate strategy, positioning EVS as essential for the evolving sports production landscape.
BROADCAST INNOVATION
Studio Berlin has elevated the capabilities of its Ü2 OB truck with the integration of Lawo's cutting-edge AoIP technology, a significant step forward for agile sports production. Central to this transformation are the mc²56 MKIII console and the Home mc² DSP app, which offer scalable, decentralised signal processing vital for dynamic event coverage. This advancement enables fluid, real-time modifications, eliminating the need for hardware reconfiguration and thus streamlining operations.
This upgrade modernises IP-based production, meeting today's demands.
The system was operational for the critical 75th Berlinale timeline.
Lawo's VSM system centralises control, refining workflow efficiency.
Seamless coordination secured readiness for live broadcasts.
Through these innovations, Studio Berlin establishes a leading example in mobile audio production, promising superior quality and future-focused solutions.
Case Study 📖
COLLEGE SPORTS GROWTH
ESPN saw its most-watched women's college basketball season since 2008-09, averaging 280,000 viewers and peaking at 1.8 million during the South Carolina vs UConn game. Viewership increased significantly, with expectations for more growth during upcoming March Madness, showcasing ESPN's stronghold in broadcasting women’s sports.
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The Production Passport is a Contentive publication in the Travel division