Production Passport Newsletter | 🎾 Novak, Pegula & the Hotels Turning Tennis Into Luxury

Today’s Top Pick 🔎

The Coraaj Difference: Redefining Elite Travel with AI and Human Expertise

At Coraaj, the future of travel lies in the perfect fusion of next-gen technology and human intelligence. Catering to elite clients from C-suite executives to professional athletes Coraaj delivers precision without sacrificing personal touch. AI-driven systems curate tailored itineraries, which are then refined by expert advisors to ensure every detail meets the highest standards of comfort, efficiency, and cultural fit.

The service goes beyond booking: it builds evolving travel profiles that remember individual preferences, enabling each journey to be smarter than the last. Whether it's a mid-flight schedule change or recovery-focused travel for a sports team, Coraaj’s digital concierge and responsive human support make it seamless.

In sports, privacy, performance, and recovery are prioritized with private charters, onboard physiotherapy, and secure accommodations. In corporate travel, Coraaj orchestrates complex itineraries with care, aligning with company values and sustainability goals.

What truly sets Coraaj apart is the commitment to relationships. Every journey starts with a conversation and ends with gratitude delivering not just movement, but meaningful experiences. For those with global goals and non-negotiable standards, Coraaj is the travel partner that transforms logistics into luxury.

Discover how Coraaj can elevate your next journey.

Sector Spotlight 🌟

LUXURY PARTNERSHIPS

Louis Vuitton’s $150 Million Superyacht Symphony Debuts at Monaco Grand Prix

The unveiling of Bernard Arnault's $150 million Symphony superyacht at the Monaco Grand Prix signals a powerful intersection of luxury and high-performance sport, reinforcing Louis Vuitton's strategic evolution within the Formula 1 landscape. As the first Feadship vessel to surpass 100 metres, Symphony showcases cutting-edge engineering and bespoke interior design, accommodating up to 20 guests and featuring amenities such as a glass-bottom pool, private wellness centre, and cinema facilities, setting an unprecedented standard for luxury at sea.

Louis Vuitton's expanded partnership with Formula 1 as title sponsor of the Australian Grand Prix and presenter of F1 trophies in signature trunks illustrates the brand’s commitment to innovation and refined craftsmanship. This synergy between fashion and motorsport presents unique opportunities for audience engagement and elevates the prestige of both partners, suggesting a trajectory of continued excitement and growth for luxury branding within the sport.

LUXURY HOSPITALITY INNOVATION

BEYOND Hospitality Sets New Standards For Luxury Experiences In Global Sports Events

BEYOND Hospitality is fundamentally transforming the landscape of luxury sports hospitality, moving beyond traditional premium seating to deliver integrated, meticulously engineered experiences at the world's leading sporting events. Under Jaime Byrom’s leadership, the company leverages decades of industry expertise to orchestrate end-to-end service—from accommodation to bespoke technology and immersive event activations—setting an unprecedented standard for customer experience and operational excellence.

Strategic partnerships with FIFA and UEFA have positioned BEYOND as a global authority, allowing for rapid expansion and tailored offerings in lucrative new markets, particularly in the United States. With plans to expand into additional sporting codes and lifestyle arenas, BEYOND’s commitment to innovation, professionalism, and holistic fan engagement ensures it remains at the vanguard of the industry, continually elevating what luxury hospitality can mean in sport.

STRATEGIC PARTNERSHIPS

Luxury Hotels Integrate Tennis To Enhance Wellness And Exclusive Guest Experiences

Luxury hotels are strategically leveraging tennis to strengthen their positioning among discerning clientele in 2025, transforming the sport into an integral element of high-end hospitality. Initiatives such as Aman’s appointment of Novak Djokovic as wellness advisor, Hyatt’s partnership with Jessica Pegula, and Four Seasons’ curated tournaments with tennis legends demonstrate a clear shift toward crafting exclusive, health-focused experiences that resonate with a lifestyle-driven audience. Tennis functions not merely as a leisure activity, but as a sophisticated symbol of status, wellness, and community—assets highly valued by this market segment.

These collaborations are meticulously timed to coincide with major events like the French Open, amplifying the visibility of tennis-themed offerings and aligning brand influence with global sporting phenomena. Ultimately, luxury hotels are embracing tennis as a powerful vector for personalisation, identity, and guest loyalty, driving experiential differentiation in an increasingly competitive hospitality landscape.

MEDIA RIGHTS EXPANSION

Deutsche Telekom Secures Exclusive German Rights For 2026 And 2027 Fifa World Cups

Deutsche Telekom’s landmark acquisition of the broadcast rights for the 2026 and 2027 men and women’s Fifa World Cups positions the company as a dominant force in sports media within Germany. With exclusive coverage of all 104 matches of the men’s World Cup, the women’s tournament, and the U-20 World Cups totalling 272 fixtures on MagentaTV, the deal underscores an ambitious commitment to content expansion and subscriber value.

STRATEGIC PARTNERSHIPS

Airbnb Partners With Tour de France For Exclusive Fan Experiences Across Race Route

Airbnb has strategically aligned itself with the Tour de France and Tour de France Femmes through a three-year partnership, aiming to capitalise on the race’s vast international exposure and the resulting surge in accommodation demand along the 3,000km route. This collaboration signals Airbnb’s deepest engagement with global sports since its 2019 IOC partnership and underscores the French market’s rapid growth, which is reportedly accelerating faster than Airbnb’s US base.

Crucially, Airbnb will launch exclusive fan experiences during the event, including high-profile opportunities such as cycling alongside Mark Cavendish in Paris. The company’s approach extends beyond major cities, with an explicit focus on expanding its footprint in rural regions, hoping to distribute the economic benefits of race tourism more broadly throughout France. With 25% of French residents considering bookings along the race route, Airbnb positions itself not only as a facilitator of tourism but as an enabler of immersive, community-centred experiences.