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  • Production Passport Newsletter | 🚚 Over Exposed's IP trucks improve sports production

Production Passport Newsletter | 🚚 Over Exposed's IP trucks improve sports production

PLUS: 🏐 Sky's expanded Netball coverage aims to grow fans

Author

Noah Gershon
March 20, 2025 • Estimated Reading Time: 5 minutes

Welcome to Production Passport! Each week, we bring you tailored insights, expert tips, and industry updates to streamline your travel and logistics within sports production. Let’s make your next event stress-free and unforgettable!

Coming Up:

Contentive will be live at SportsPro New York (March 20–21), with exclusive insights on AI’s impact on fan engagement, the future of media rights, and direct-to-fan strategies. 🚀 We’ll also cover the rise of premium sports travel experiences and how luxury meets convenience for elite teams. Plus, don’t miss upcoming highlights on Formula One’s expanding US footprint, Sky Sports’ netball coverage strategy, and how Over Exposed is transforming sports production with IP-driven solutions.

Editor’s Pick 🔎

Beyond the Broadcast: SportsPro New York 2025

SportsPro New York 2025 kicks off today, bringing together the leading voices in sports media, technology, and business to explore the industry's future. As AI reshapes fan engagement, questions loom over whether it will enhance the spectacle or diminish the human drama that makes sport compelling. With younger audiences consuming content in new ways, the industry must ask whether live sport remains a communal experience or if on-demand, algorithm-driven consumption is becoming the new norm.

Equally crucial is the sustainability of traditional media models as global tech giants redefine content ownership, distribution, and monetisation. The debate continues over whether long-term value lies in media rights, direct-to-fan engagement, sports betting, or a yet-to-emerge strategy. Meanwhile, the role of storytelling is under scrutiny—will deep, immersive narratives survive in an age dominated by instant highlights?

Amid these conversations, Coraaj will be actively involved, contributing to discussions on the evolution of premium sports experiences and the intersection of travel and sport engagement. As industry leaders gather to debate the future, Coraaj’s presence underscores the importance of luxury and ease in how sport is experienced beyond the broadcast. With so much to discuss, SportsPro New York 2025 promises to be a defining moment in shaping what comes next in the industry.

Spotlight 🌟

HORSE RACING HIGHLIGHTS

The 2025 Cheltenham Festival concluded with surprising outcomes, leading to a mixed performance for punters. Inothewayurthinkin triumphed over Galopin Des Champs in the Gold Cup, defying predictions. Willie Mullins dominated, winning more races than all British trainers combined, capping an exhilarating week of elite jump racing.

Best Practices 🏆


MOTORSPORT BROADCASTING

Formula One's US media rights are rapidly gaining value, driven by lifestyle integration and strategic local growth. With increasing American engagement, potential buyers like Amazon and Netflix are vying for these rights. This reflects Formula One's expanding allure in a lucrative, yet competitive sports market

BROADCAST EXPANSION

Sky Sports is significantly expanding its coverage of the Netball Super League, broadcasting every game alongside the BBC this season. This development aims to grow netball's fan base by enhancing exposure, thereby potentially increasing ticket sales and nurturing a sustainable professional landscape for women's sports.

Industry News 🗞️

BROADCAST INNOVATION STRATEGY

Over Exposed is advancing sports production by implementing IP-driven solutions to improve scalability in operations. Despite facing challenges like workflow complexity and latency, the company focuses on strategic investments and interoperability for seamless operations, while exploring innovative revenue streams to drive the future of sports production logistics.

LUXURY SPORTS TRAVEL

Steve Fergal's International Tennis Tours elevates the BNP Paribas Open experience with exclusive luxury packages. As an official partner for over 36 years, the company offers upscale hospitality including VIP tickets, hotel arrangements, and access to tennis pros. Guests enjoy premium lounges and local delicacies, contributing significantly to the cultural landscape of Indian Wells. This strategic approach solidifies Fergal's brand in the high-end sports travel market, ensuring a memorable experience for tennis enthusiasts.




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The Production Passport is a Contentive publication in the Travel division