Production Passport Newsletter | 🧳 Service vs Hospitality: What Really Sets You Apart

Today’s Top Pick 🔎

Where Service Ends, Hospitality Begins

There’s a subtle yet powerful difference between service and hospitality, and in the world of elite travel, that difference defines the entire experience.

Service is procedural. Hospitality is personal.

Service reacts; hospitality anticipates. Service checks a box; hospitality creates a feeling. And in high-pressure environments like sports logistics or executive travel, that feeling can mean the difference between stress and seamlessness.

For those operating at the highest levels - athletes, executives, organizers - it’s not just about getting things done. It’s about how they’re done. In elite travel, success isn't only measured by punctuality or precision, but by peace of mind. It’s about needs met before they’re spoken, journeys that flow effortlessly, and experiences that leave lasting impressions. The true differentiator lies not in scale, but in substance in foresight, human touch, and exceptional care.

That’s why Coraaj draws a clear line between service and hospitality. Service responds. Hospitality anticipates. And it is in this space beyond service marked by empathy, precision, and unwavering attention that Coraaj truly operates.

Sector Spotlight 🌟

SPORTS TOURISM TRENDS

Biggest Sports Travel Trends of 2025 Focus on Wellness and Adventures

In 2025, sports tourism is thriving, driven by a blend of fitness, adventure, and personal achievement. Purpose-driven travel is gaining traction as travellers seek eco-friendly destinations that align with wellness and cultural appreciation. From marathons in scenic locales to community-led surf retreats, the emphasis is on immersive experiences that satisfy both the body and the soul. Sports such as padel and pickleball are catapulting regional events, while technology transforms planning with app-based experiences and AI-curated journeys, enhancing convenience and engagement.

Luxury sports tourism is also on the rise, characterised by exclusive experiences at elite events. High-end travellers are gravitating towards Formula 1 and supercar tours, drawn by the excitement and privilege of access. Initiatives focusing on wellbeing are evolving, with the rise of wellness retreats and long ski weekends offering a balance of leisure and challenge. Overall, 2025 heralds a nuanced landscape where travel merges with sporting passions, creating a dynamic arena for both personal and collective enrichment.

STRATEGIC PARTNERSHIPS

Esports World Cup Foundation Partners with IMG for Global Event Coverage

The Esports World Cup Foundation has announced a strategic partnership with IMG, a renowned global sports marketing agency, to enhance the international reach and broadcast of the Esports World Cup. This collaboration aims to deliver high-quality content and coverage from the tournament held in Riyadh, featuring over 50 hours of live programming. The tournament will include live eSports coverage, digital and social content, and an original documentary. The EWC Spotlight programme, airing every championship weekend, will use advanced technology, including augmented reality, to offer an engaging viewer experience, with a potential global audience surpassing 250 million.

SPORTS TRAVEL INITIATIVES

Arizona Cardinals Introduce Luxury Travel Packages for Fans to Road Games

The Arizona Cardinals have unveiled "Cardinals Premier Travel," offering fans a luxurious way to support the team in away games. These packages, launching on 3rd November against the Dallas Cowboys, include private jet travel, two-night hotel accommodation, and a pre-game tailgate, among other perks. Such an initiative aims to leverage the increasing demand from loyal fans eager to experience games with unmatched comfort and engagement, enhancing their connection to the team.

SPORTS TOURISM EXPANSION

Sports Tourism Market to Hit $1.7 Trillion by 2032 Predicts WEF Report

The sports tourism sector is on a remarkable growth trajectory, as highlighted by the World Economic Forum and Kearney report. Projected to reach over US$1.7 trillion by 2032, this sector is rapidly becoming a leading force in the travel market due to passionate global interest in live events and active recreational travel. The sports tourism industry is experiencing a compound annual growth rate of 16%, outpacing traditional market averages and transforming international travel behaviours.

BROADCAST VIEWERSHIP

Women's Euro 2025 Viewership Surpasses Club World Cup Final in UK

England's commanding victory against Wales in the Uefa Women's Euro 2025 captivated a substantial audience in the UK, drawing 2.9 million viewers on ITV1, notably surpassing the Fifa Club World Cup final viewership on Channel 5. This surge reflects a growing interest in women's football, evidenced by the match's peak at 4.6 million on ITV across all devices, making it ITV1's largest audience since May. Meanwhile, Channel 5's broadcast of Chelsea's 3-0 win over Paris Saint-Germain in the Club World Cup final attracted 1.1 million viewers, despite the network's satisfaction with its overall reach.