Why Mexico’s World Cup Strategy Is a Tourism Masterclass

Plus: How Coraaj is redefining elite sports trravel logistics

Author

Rafe Houston
September 24, 2025 • Estimated Reading Time: 5 minutes

Here's what's happening this week in the world of sports production and luxury sports travel:
- Mexico Positions Tourism Strategy Around FIFA World Cup 2026
- Elite Teams Behind Athletes From Tour de France to Premier League Success
- Sports Tourism Calendar Showcases 2025’s Biggest Global Events Driving Travel Demand
- Pickleball Cruises And Tennis Retreats Fuel A Surge In Racket Sports Tourism
- CVC Launches Global Sport Group to Manage and Expand Sports Investment
- Moët Hennessy Scales Off-Track F1 Hospitality In Milan

In elite sport, travel isn’t just about getting from A to B—it directly affects performance, recovery, and privacy. Coraaj combines AI tools with human expertise to design itineraries that adapt to athletes’ needs, from mid-flight changes to recovery-focused schedules.

With options like private charters, onboard physiotherapy, and discreet accommodation, the service aims to make travel seamless while supporting wellbeing. Each journey builds on the last, with evolving profiles that remember preferences and priorities.

For athletes and teams, it’s a model of travel designed to keep performance at the centre.

📌WEEKLY MUST-KNOWS

TOURISM & SPORTS ECONOMY
Mexico Positions Tourism Strategy Around FIFA World Cup 2026
Mexico is deploying a coordinated tourism plan ahead of the 2026 FIFA World Cup, weaving cultural programming, upgraded infrastructure, and destination marketing into a unified growth strategy. With 13 fixtures across Mexico City, Guadalajara, and Monterrey, the initiative targets 5.5 million international arrivals—transforming short-term football visits into sustained engagement with the nation’s cultural and geographic assets. For travel operators, hospitality groups, and event logistics firms, this signals both heightened demand and a shift toward diversified visitor flows, with emphasis on legacy gains beyond match days.

ELITE SPORTS MANAGEMENT
Elite Teams Behind Athletes From Tour de France to Premier League Success
This professional infrastructure extends beyond technical data, prioritising holistic performance—everything from optimal nutrition to bespoke bed linens for recovery. Nevertheless, while technological evolution accelerates, retaining athlete autonomy and human insight remains vital. The future of elite sport will be defined by a seamless blend of cutting-edge technology and irreplaceable human intuition, fostering incremental gains and long-term success.

The sports tourism landscape for 2025 is marked by a dynamic calendar featuring major global events such as the SEA Games in Thailand, the World Athletics Championships in Japan, and the UCI Road Cycling World Championships in Rwanda—Africa’s debut as a host. Each destination leverages its unique cultural, natural, or infrastructural strengths, attracting diverse international audiences and significantly expanding inbound tourist flows. These events play a pivotal role in positioning cities like Bangkok, Kigali, and Turin as prime travel hubs while enhancing their long-term reputations as sporting and tourism centres.

Sports tourism in 2025 is anticipated to generate substantial revenue for host locations, stimulating local economies through increased demand for accommodation, transportation, dining, and entertainment. Furthermore, such global sporting events facilitate vital cultural exchange and bolster international profiles, ensuring that both participating cities and visitors benefit from this convergence of athletic prowess and global mobility.

⚡QUICK READS

CVC Launches Global Sport Group to Manage and Expand Sports Investments: CVC Capital Partners has strategically consolidated its multibillion-dollar sports investments into Global Sport Group (GSG), signalling a robust commitment to scaling value in the global sports sector. (More)

Pickleball Cruises And Tennis Retreats Fuel A Surge In Racket Sports Tourism:
Driven by surging global interest in racket sports, the travel industry is strategically capitalising on this trend with specialised offerings, including tennis academies, pickleball experiences, and padel resorts that blur the lines between sport, luxury, and lifestyle. -term demand.(More)

Moët Hennessy Scales Off-Track F1 Hospitality In Milan: A chef‑led, brand‑integrated Monza dinner spotlights off‑track premium experiences that rights holders and travel partners can white‑label for VIP clients.(More)

The Production Passport is a ClickZ Media publication in the Travel division