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- Production Passport Newsletter | Exponential Growth in Live Sports Tools
Production Passport Newsletter | Exponential Growth in Live Sports Tools
PLUS: ISE 2025 highlights Vizrt’s innovative tools that are streamlining broadcast production for sports professionals 📺
Noah Gershon
February 20, 2025 • Estimated Reading Time: 6 minutes
Welcome to Production Passport! Each week, we bring you tailored insights, expert tips, and industry updates to streamline your travel and logistics within sports production. Let’s make your next event stress-free and unforgettable!
Coming Up:
Discover how SES is transforming tennis broadcasts, Aston Martin's crypto deal is reshaping F1 sponsorship, and new event management tools are enhancing live sports. Plus, see the breakthroughs from ISE 2025 and the Hexagon Cup's YouTube success.
Editor’s Pick 🔎
Attending events around the World Economic Forum 2025 in Davos gave me a front-row seat to the trends shaping the future of production and travel. AI dominated the conversation—it's set to transform media production, automating everything from editing to scriptwriting. While this means faster workflows and lower costs, it also raises big questions about job security and the need for reskilling.
I also saw how streaming platforms and independent creators are reshaping the media landscape, making production more decentralized and diverse. Sustainability was another major theme, with a clear push toward eco-friendly travel and virtual production to reduce carbon footprints. And of course, cybersecurity and AI-driven misinformation remain growing concerns.
At Coraaj Travel, we’re already adapting—using AI to optimise travel for production crews, offering sustainable options, and staying ahead of industry shifts. If you’re planning a production, let’s talk about how we can support you.
Spotlight 🌟
CRYPTOCURRENCY DEALS
Aston Martin Breaks New Ground
In a pioneering move for Formula 1, Aston Martin has engaged in an innovative sponsorship deal with Coinbase, in which the latter will compensate the former entirely in cryptocurrency. This landmark agreement signifies a bold and future-focused step for the racing team, positioned at the forefront of integrating digital financial solutions within a traditional sporting framework.
Strategic Partnership with Cryptocurrency Leader
Coinbase, a leader in the cryptocurrency sector, aligns with Aston Martin's strategic ambitions, reflecting a mutual commitment to driving innovation in the business of sports. This collaboration not only enhances Aston Martin's financial versatility but also sets a precedent within the motorsport community, illuminating a path towards modernising sponsorship revenue streams. The partnership further underscores both brands' intent to leverage emerging market trends to fuel their respective expansions.
BROADCAST LOGISTICS
SES has forged a pivotal alliance with ATP Media to enhance global tennis content distribution through the cutting-edge SES SCORE platform. This innovative system combines hybrid IP, fibre, and satellite networks, delivering over 200,000 hours of live action from 3,200 tennis matches yearly. The platform empowers ATP's 70 broadcast partners with the flexibility to personalise broadcasts, offering feeds from detailed player and coach views alongside up to 10 court feeds at premier ATP Masters 1000 tournaments.
The unified approach, as noted by Tom Copeland of ATP Media, streamlines access for partners, allowing seamless procurement of SRT streams via SES SCORE. SES's Michele Gosetti endorses this partnership, underscoring its demonstration of SES's unique content orchestration capabilities, enhancing operational efficiency while ensuring tailored viewer experiences in sports production.
Best Practices 🏆
LIVE SPORTS MARKET
The Live Sports Event Management Tools Market is on the cusp of notable growth, forecasted to experience a healthy CAGR. This anticipation is fuelled by increased global demand and opportunities within this sector. Renowned industry players such as SportsEngine, Sponsorship.com, and Active Network, among others, plan strategic investments to bolster their market standing.
The report highlights types like event registration software and mobile event apps, addressing their role in enhancing sports events management.
Covering five major regions, insights extend into market trends, competitive dynamics, and external factors impacting growth.
The analysis emphasises both quantitative and qualitative aspects, providing guidance on market size forecasts and key drivers. The comprehensive review forecasts the market landscape, appealing to stakeholders seeking profitable ventures.
Industry News 🗞️
BROADCAST INNOVATIONS
ISE 2025 showcased breakthrough AV innovations, drawing 85,000 professionals globally. Vizrt highlighted production flexibility, the award-winning TriCaster Vizion, and partnerships enhancing AV solutions. Key technologies like Vizrt Control Room and Viz Flowics streamlined production processes, ensuring high-quality content creation. The event underlined Vizrt's commitment to pioneering future broadcasting excellence.
Case Study 📖
DIGITAL BROADCASTING
The Hexagon Cup achieved a significant milestone by reaching two million YouTube views, with global streaming through ITVX and DAZN. The tournament, heavily promoted by Story10, saw increased online engagement and community growth across platforms like Instagram and TikTok, reflecting its rising popularity and strategic marketing success.
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The Production Passport is a Contentive publication in the Travel division